West Midlands Railway has launched a personal travel planning pilot scheme in Bromsgrove, aimed at helping passengers make the most of the new services on offer.
For the next few weeks, trained advisers will be available at Bromsgrove station and on Cross City line trains to and from Birmingham New Street. They will be helping customers with their journey planning and encouraging more people to make use of the frequent services at the station.
The recent completion of a major electrification work at Bromsgrove means that the station now has more services than ever before. Trains that previously started and terminated at Longbridge are now operating to and from Bromsgrove.
There are up to five services to and from Birmingham New Street in the peak and between two and four trains per hour in the off-peak period. The number of trains serving Bromsgrove on weekdays has increased from 45 to 135.
At Bromsgrove, the team will be carrying out on-train passenger surveys, talking to residents of new housing developments and estate agents, and holding pop-up promotional events. Passengers will be encouraged to explore their rail options, as well as being encouraged to walk or cycle to the station.
Richard Brooks, customer experience director at West Midlands Railway, said: “We want to make it easier and simpler for everyone to use our train services. Personal travel-planning looks at an individual’s whole journey, not just station-to- station. Listening and understanding passengers’ whole journey needs means we can give bespoke advice and it helps us learn how to improve our services.
“The work that’s been undertaken at Bromsgrove is a real boon for the town and has vastly improved transport links to Birmingham and the wider West Midlands. We want to help passengers make the most of their new services and our new personal travel planners will hopefully do just that.”
The West Midlands Railway personal travel planners will be at Bromsgrove station and on the Cross City line for three weeks from Thursday 16 August onwards.
Notes to editors
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